as seen on adage.com Let’s Get Real: It’s Not Marketing We Do Today, It’s Branding Marketing is the essence of what a company is all about. If you hire a marketing company to handle your marketing, then what is left for your company to do? When I started to work at General Electric, marketing had the...
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as seen on mashable.com The Modern Media Agency Series is supported by IDG. Ad agency JWT has used mobile marketing for two brand name clients. During a marketers’ panel discussion, John Baker explained the important role mobile played in a promotion for Zyrtec and for a campaign across media for Macy’s. Maybe advertisers...
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as seen on http://www.tripwiremagazine.com When you are in a supermarket, what convinces you to choose the product over its competitors displayed side by side to it on a shelf? Perhaps, a lot would say the brand, some would say the price, and others would say nothing except its beautiful packaging. For those who go for the...
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as seen on http://sethgodin.typepad.com There are actually two recessions: The first is the cyclical one, the one that inevitably comes and then inevitably goes. There’s plenty of evidence that intervention can shorten it, and also indications that overdoing a response to it is a waste or even harmful. The other recession,...
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as seen on hbr.org Ask any sales leader how selling has changed in the past decade, and you’ll hear a lot of answers but only one recurring theme: It’s a lot harder. Yet even in these difficult times, every sales organization has a few stellar performers. Who are these people? How can we bottle their magic? To...
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This time of year, one of the best ways to drum up awareness – and keep those registers ringing – is to get into a holiday gift guide. Y’know, those handy “cheat sheets” featured in magazines, newspapers, TV news programs and online media outlets, full of cool ideas for everyone from your wanderlust cousin to your...
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